Work / Pulse
Pulse
Brand and product for a wellness app
+63% day-30 retention
Client
Pulse
Industry
Health Tech
Services
Visual Identity, Product Design, Design System, Motion
Year
2024
01 — The Challenge
Pulse had a promising wellness app but high churn and a clinical, joyless interface that felt like homework rather than self-care.
“People downloaded us with good intentions, then quietly disappeared within a week.”
02 — The Insight
We reframed Pulse around progress, not perfection — celebrating small wins with warmth, and using motion to make every interaction feel alive and encouraging.
03 — The Work
A friendly, optimistic identity, a complete design system, and a re-architected product experience with motion principles that reward consistency and reduce friction.
Fig. 01 — Pulse system
Fig. 02 — Pulse system
Fig. 03 — Pulse system
The Impact
Results that move the business.
Day-30 retention
Daily active users
App store rating (from 3.6)
Free-to-paid conversion
Improved retention transformed Pulse’s unit economics and unlocked its next funding round.
The redesign did not just look better — it changed our metrics overnight. Retention is everything, and they fixed it.
Naomi Adeyemi — VP Product, Pulse
