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Culture5 min read

The talent flywheel

Mara Devlin · December 4, 2025

The talent flywheel

Agencies do not have factories or patents. Our only asset walks out of the door every evening. Which means culture is not a perk — it is the product.

The best people want three things: meaningful work, the freedom to do it well, and the company of people who push them. Get that flywheel spinning and recruitment stops being a cost and becomes a magnet.

It is fragile, though. One badly managed project, one credit not shared, one star hire who treats people badly, and the flywheel slows. Culture compounds in both directions.

We treat the studio itself as a brand with a point of view. Because the talent we attract today is the work we will be proud of tomorrow.

Mara Devlin

Mara Devlin

Founder & CCO